Volvo Lifepaint by Volvo on Youtube.

Volvo has devised a paint that people bicycling can add to help be bright in the dark. Although Mikael Colville-Andersen at Copenhangenize has a strong take on the product.


  1. I think I have to at least partially agree with Copenhangenize…if our streets were safer in the first place this kind of thing wouldn’t be necessary. And of all people that are pushing it, it’s a car company. Why should people who chose not to drive have to do something extra in order to be safe?

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