Pronto! Is Still An Infant, But Let’s Celebrate!


Pronto! Cycle Share is turning half a year old next week. Can you believe it!? So far more than 87,000 miles have been clocked on the 500 bikes roaming around Seattle. Pronto! also gets to boast that 46,000+ trips have been made on them with thousands of riders (2,400 of whom are members). With all those miles, tons of calories have been burned collectively–3.7 million at least. That’s definitely better than the tons of CO2 that riders might have otherwise pumped out.

Pronto!’s Executive Director Holly Houser cheered the six-month milestone saying that: “We have had an incredibly successful start in Seattle. We’ve seen great turnout in our first six months, even after launching during Seattle’s rainy season. It’s really encouraging that residents and visitors have already demonstrated the value of bike share as a viable public transportation option. We’re excited for what’s to come.”

Pronto! is rolling out some small improvements for community members. All kiosks will now have Spanish and Chinese language options for checkout. This will also be a huge benefit to visitors from across the country and globe.

To celebrate the occasion, Pronto! has a lot of great deals and events planned for next week (4/13-4/19). It’s not to be missed. Heck, even I’m finally giving in and getting my membership! Highlights of the big half-birthday celebration include reduced annual membership prices ($79), a photo scavenger hunt next Saturday (4/18), bicycling skills class by Cascade Bicycle Club (also next Saturday), and plenty of other events, discounts, and prizes! Here are the details:

 Reduced Pricing:

  • $79 Annual Memberships (regularly $85)
  • $6 Single-day Passes (regularly $8)

New Member Perks:

  • Anyone who signs up for a Pronto Annual Membership between April 13 and 19 is qualified to win two round-trip tickets from Alaska Airlines.

Member Discounts from Participating Businesses:

  • One-year membership to Zipcar for $10 (regularly $70)
  • Three-month pass from the ACT Theatre for $10/month (regularly $30/month)
    • 20 percent off of all in-store merchandise at Timbuk2
    • 20 percent off Ligne 8 clothing and accessories
    • 30 percent off Bern bike helmets

Pronto Week Party:

  • $75 ($10 off) Annual Memberships for non-member attendees who sign up that night
  • Raffle with up to $250 in prizes from: Timbuk2, Zipcar, custom-designed Bern Unlimited helmets and more
  • Bern helmet designing by local tattoo artists, complimentary beverages from Hilliard’s Beer and Peddler Brewing Company, DJ and photo booth

#SolveSnapWin Photo Scavenger Hunt:

  • April 18, 9:30 a.m.

Pronto Street Skills Class:

  • April 18, 10 a.m.


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Stephen is an urban planner with a passion for promoting sustainable, livable, and diverse cities. He advocates for smart policies, regulations, and implementation programs that enhance urban environments by committing to quality design, accommodating growth, providing a diversity of housing choices, and adequately providing public services. Stephen primarily writes about land use and transportation issues.


  1. Doing the math. The numbers calculate out to one mile per bike per day. That may be “success” at some conceptual level, but clearly they have a long way to go to get real utility out of that 500-bike fleet.

    Huge limitation is that for any trip, both origin and destination must be near a kiosk. You can’t just saturate one or two areas; kiosks need to be everywhere.

    • I completely disagree that they aren’t getting ‘real’ utility. How are any of the rides that have been tallied not ‘real’ utility? And that definitely isn’t success at only a conceptual level. About 500 miles a day of cycling within the Pronto station area is an astonishing success. If only a small percentage of those miles were done with SOVs it would have a real impact on traffic. Additionally The furthest distance between two stations can’t be more than 2 miles? If that’s not success I’m curious what you would require for this to be considered successful?

      Of course Kiosks need to be everywhere but the ridership that occurred for the size of the system is remarkable. We didn’t call our light rail a failure because it only covered a small part of south Seattle. We showed that it was a success where it was implemented and used that success to get more light rail.

      • I’m just more interested in real advances, not just symbolic ones. Hopefully Pronto will grow and become successful over time.

      • I’ve ridden Pronto 3 times already today. I take it to and from work, and today I ran errands at lunch. The system has some tech kinks that need to be worked out, and of course we need to enter new neighborhoods, but this is a great start. The system will only continue to improve as it grows!

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